REVIEWS - 1


Chaitanya Rao is an Indian fashion designer who primarily works in modeling and film industry. Based in Chennai since his childhood, he studied at Sishya School. After finishing his school-level education, Rao wished to undergo a course in the subject of fashion. However, due to lack of good colleges who provided training in the concerned field with NIFT Delhi being a recognized institute for aspiring designers, he had to settle with a course in tailoring at Bangalore-based Thai Designs. During his early days, he used to sketch portraits as one of his hobbies. As days passed on, Chaitanya decided to convert his hobby into ambition by working for ColorPlus.

Interestingly, he also attended evening classes at Loyola College where he opted for Economics. While operating as a merchandiser, he learned various aspects of the fashion world such as fusions and trims. At ColorPlus, Rao got many chances to visit different parts of the country to study their customs. He sensed his biggest opportunity which led him to the universe of cinema. The young lad saw the increasing demand for fashion designers in the industry as one of the bright prospects. As the proverb goes by “Strike while The Iron is Hot,” he did not waste any time and joined AVM’s Priya Balasubramaniam as her assistant.

He admits that working in the movies made him punctual to get the job done in time; it also prepared him to think out of the box and work with higher enthusiasm. Many actors, models, and producers consider Chaitanya’s efforts sincere which has helped him a lot. Principally, this Chennai-based celebrity works in the Tamil-Telugu movies. His projects include Kannathil Muthamittal, Ghajini, Raja Rani, Pokiri( Telugu version starring Mahesh Babu and Ileana D’Cruz), Ayutha Ezhuthu and many other flicks. He has regularly collaborated with actors like Nayantara, Shruti Haasan, Ajith, Dhanush, Trisha, Asin, and Surya.

In fact, Rao has styled Sonam Kapoor and Kareena Kapoor Khan, renowned Bollywood fashionistas for the cover of Vogue India. In his initial days, Surya gifted Chaitanya a pager for better communication at that time. He has been involved in famous fashion shows and calendar shoots (notably Kingfisher calendar) as well. He has tailored dresses for beauty pageants like Shweta Jaishankar, Maheshwari. He has also contributed to advertisements for Pepsi, Spinz, ICICI Bank, Gilbeys, etc.

He assisted as a designer for elite magazines such as Vogue India, Elle, and Verve. Chaitanya regularly organizes workshops based on fashion trends which are useful for students interested in pursuing design course. In 2016, he has lent his support to SuperChef Chennai’s “Eat, Cook, and Give” campaign and urged his followers to back the noble idea. Chaitanya received a Vijay Award nomination for Best Costume Designer (2013) for Raja Rani and Endrendrum Punnagai.

Perumal Selvam

Once upon a time, the story of a film used to be the most centered part in making the movie. Even the audience used to encourage the films which had a good plotline. Then, there wasn’t much importance for other players in making the cinema. The directors too couldn't get as much importance as the actor in the films got. Way back in the olden days, the movies become famous with the name of the actors. The promotion process used to go in the name of the cast, but not with the credit of the main makers like directors, producers, etc. Though the work is of the directors and the other crew, it might have been a bit discouraging then, and the days went on without much suffering. Those days are like that. But now, the tradition has changed. People and critics start estimating the film from the very base roots like the photographer, cinematographer, etc. After releasing, critics judge the movie based on the crew, starting from the lightmen to the director. So, every aspect of the film needs to be taken care off. The demand for the ones working in making the movies is increasing nowadays. Here comes the role of the costume designer. One of the best among them in the Tamil film industry is Perumal Selvam. Perumal Selvam and Niranjani Agathiyan, together, received the 2014 Vijay Award. He received that award in the Best Costume Designer category for the work in Kaaviya Thalaivan. Vijay Awards is a platform where people in the film industry get felicitation for their talents. These awards were started in 2006. The famous Tamil TV channel star, ‘Vijay’, take the responsibility of scrutinizing and distributing awards for those who excel in their field and contribute to the Tamil film industry. It examines the performance and contributions of the roles at different levels, and distribute the prizes in many different categories. Perumal Selvam received critical accolades for his contribution in designing the costumes that the actors wore in Kaaviya Thalaivan. They looked as natural as those, which the people in the pre-independence period wore. Kaaviya Thalaivan is a 2014 movie that transformed into a blockbuster in the Tamil film industry. Vasanthabalan directed the flick with great care, taking all the precautions to make the film look like a historical based movie. The actors who took the lead roles include Siddharth, Prithviraj, Nassar, and Anaika Soti, to name a few. A. R. Rahman scored the music. As far as costume designing is concerned, the director and the producer took special care in selecting the art-work. It performed well at the cinema theaters, and received positive critical response. The flick was remade into the Malayalam movie, Pradhi Nayagan.

Next
Perumal Selvam Tamil Actor

OTHER COSTUME DESIGNERS