Chaitanya Rao is an Indian fashion designer who primarily works in modeling and film industry. Based in Chennai since his childhood, he studied at Sishya School. After finishing his school-level education, Rao wished to undergo a course in the subject of fashion. However, due to lack of good colleges who provided training in the concerned field with NIFT Delhi being a recognized institute for aspiring designers, he had to settle with a course in tailoring at Bangalore-based Thai Designs. During his early days, he used to sketch portraits as one of his hobbies. As days passed on, Chaitanya decided to convert his hobby into ambition by working for ColorPlus.
Interestingly, he also attended evening classes at Loyola College where he opted for Economics. While operating as a merchandiser, he learned various aspects of the fashion world such as fusions and trims. At ColorPlus, Rao got many chances to visit different parts of the country to study their customs. He sensed his biggest opportunity which led him to the universe of cinema. The young lad saw the increasing demand for fashion designers in the industry as one of the bright prospects. As the proverb goes by “Strike while The Iron is Hot,” he did not waste any time and joined AVM’s Priya Balasubramaniam as her assistant.
He admits that working in the movies made him punctual to get the job done in time; it also prepared him to think out of the box and work with higher enthusiasm. Many actors, models, and producers consider Chaitanya’s efforts sincere which has helped him a lot. Principally, this Chennai-based celebrity works in the Tamil-Telugu movies. His projects include Kannathil Muthamittal, Ghajini,
Raja Rani, Pokiri( Telugu version starring
Mahesh Babu and Ileana D’Cruz),
Ayutha Ezhuthu and many other flicks. He has regularly collaborated with actors like Nayantara,
Shruti Haasan, Ajith, Dhanush, Trisha, Asin, and Surya.
In fact, Rao has styled
Sonam Kapoor and
Kareena Kapoor Khan, renowned Bollywood fashionistas for the cover of Vogue India. In his initial days, Surya gifted Chaitanya a pager for better communication at that time. He has been involved in famous fashion shows and calendar shoots (notably Kingfisher calendar) as well. He has tailored dresses for beauty pageants like Shweta Jaishankar, Maheshwari. He has also contributed to advertisements for Pepsi, Spinz, ICICI Bank, Gilbeys, etc.
He assisted as a designer for elite magazines such as Vogue India, Elle, and Verve. Chaitanya regularly organizes workshops based on fashion trends which are useful for students interested in pursuing design course. In 2016, he has lent his support to SuperChef Chennai’s “Eat, Cook, and Give” campaign and urged his followers to back the noble idea. Chaitanya received a Vijay Award nomination for Best Costume Designer (2013) for Raja Rani and