The old songs of Bollywood have not lost their charm yet. In fact, they are often better than the songs that come up these days. A new trend has cropped up where old Bollywood songs are reworked and used in new projects. They are played in TV serials, used in films, and even serve as the jingle of an advertisement. In recent years, we have seen several ads which contain popular old songs.
Let us have a look at 10 of them.
1. Chala Jaata Hoon – Nissan Micra
This car ad featuring
is unique as it takes a trip down memory lane. Ranbir is seen driving a car through the streets of yesteryears and enjoying the smooth and simple ride. The song played in the background is the well-known “Chala Jaata Hoon Kisi Ki Dhun Mein” from the film Mere Jeevan Saathi. The singer of the song was
and is quite well-known.
2. Samne Yeh Kaun Aaya – Raymond
The song “Samne Yeh Kaun Aaya” was originally sung by Kishore Kumar for the film Jawani Deewani. The video of the song had
. It has been used in a commercial for Raymond starring
. The setting of the ad is at a Sangeet ceremony where people are seen dancing and enjoying to the tunes of this song. The vibe of the ad is very upbeat and celebratory.
3. Pehli Tareekh Hai – Cadbury Dairy Milk
This ad is of Cadbury Dairy Milk. It shows the excitement of people for the first day of the month as that is the day they get their salaries. The ad is targeted at the working middle-class people for whom this date holds a special significance. The song used is from the movie Pehli Tarikh, sung by Kishore Kumar. The song has been reworked and pepped up to suit the mood of the advertisement.
4. Tum Jo Mil Gaye Ho – Coca-Cola
This Coca-Cola ad features
. It is set inside a public bus where they are seen enjoying the pleasures of Coca-Cola from an invisible bottle. The ad became quite popular after it was released. It features the reworked version of the song “Tum Jo Mil Gaye Ho” from the movie Hanste Zakham. The song was originally rendered by
5. Kaate Nahi Kat Te – Kit Kat
This ad is unique as it features two animated squirrels dancing to the tunes of the track “Kaate Nahi Kat Te” from the Bollywood movie Mr. India. The song was picturised on
’ in the film. In the advertisement, the squirrels are seen taking a break from collecting nuts and indulging in this Bollywood romance. The idea of the ad is to take a break from our busy life to look at the wonders of the world. The ad is still very popular among the viewers.
6. Aise Na Mujhe Tum – Wild Stone Soap
This ad for Wild Stone Soap stars
amidst a few beautiful ladies. It shows a young working man playing football with the children on the street to impress the female onlookers. Then he washes with the soap which the ladies give him. The ad plays the song “Aise Na Mujhe Tum Dekho” from the 1977 film
. The song was originally rendered by Kishore Kumar.
7. Beqarar Karke Hume – Secret Temptation
This ad featuring
is for Secret Temptation. It has the song “Beqarar Karke Humen Yun Na Jaiye” from the movie Bees Saal Baad. The song was rendered by singer and picturized on Biswajeet and
. Here the song is sung by several people as they woo Shraddha on the street. The ad has a very fresh and happy feel, made even better by the beautiful song.
8. Ek Ajnabi Haseena Se – Doublemint
This ad for Doublemint has been made like a complete music video directed by
. The video shows a beautiful love story between two young people. The ad was quite loved by the audience after it was released. The original song “Ek Ajnabi Haseena Se” was sung by Kishore Kumar. It was from the soundtrack of the movie Ajnabee released in 1974. The movie starred
9. Jaane Do Naa – TVS Scooty
This TVS Scooty has the theme of “Go Babelicious’. The ad shows a girl on her vibrant scooty persuading a traffic policeman to let her go through a blockade created for a political convoy. The girl succeeds in passing through due to her charm. The song playing in the background is “Jaane Do Na” from the movie Saagar. It was sung by
10. Aap Yahan Aaye Kis Liye – Bharti AXA Insurance
This is an ad for Bharti AXA Insurance detailing the easy procedure and facilities for insurance claims in the company. The ad shows a hassled middle-aged man who has to deal with the negligence of the employees of an insurance agency to get his claim. The funny ad features the song “Aap Yahan Aaye Kisliye” from the movie Kal Aaj Aur Kal. The film starred Randhir Kapoor and
in the lead roles. The ad is quite fun to watch.