Re Releases The New Cool In Indian Cinema?

2024 has seen an unsung hero saving the day for Indian cinema : re releases.

What began with Vijay’s re release of ‘Ghilli’, is now growing into a trend that was once the norm in the 90s. When there were no major releases for a long time, single screen exhibitors used to re release old films to keep the house running.

This trend took a backseat with the rise of home videos and the OTT platforms. However, after the COVID pandemic, the re releases picked up, and this year, the re releases have earned more than some of the latest releases. For instance, in Tamil cinema, ‘Ghilli’ earned more than 35 crores, which was way more than the latest releases from February to May 2024, until ‘Aranmanai 4’ saved the day for Kollywood.

The same is the case with Tollywood and Bollywood. Pawan Kalyan’s ‘ Gabbar Singh Click to look into! >> Read More... ’, which is a loose adaptation of the Salman Khan Salman Khan is a very famous Indian actor and a pr >> Read More... classic ‘ Dabangg Click to look into! >> Read More... ’, sold more than 1.40 lakh tickets for opening day of the re release! Likewise, when R Madhavan starrer ‘Rehnaa Hai Terre Dil Mein’ re released, which is itself the Hindi adaptation of Gautham Vasudev Menon’s ‘Minnale’, it earned more than 3.25 crores within the first 10 days, which is way more than the opening week’s collection of the movie when it originally released on 19 October 2001.

Joining the league is Sohum Shah Sohum Shah is a Bollywood actor and a producer. Th >> Read More... , whose cult classic ‘Tumbbad’ has got more than 4.3 crores in gross collections within the first two days of the re release. The budget of the film is just 5 crores, which means a  lot!