Due to the Covid-19 pandemic, the film industry has been inactive for the past five months. Even theatres are closed. But in the current situation (where there is a conversation about how to compensate for the loss of certain film bodies due to OTT release), certain gestures come as a breath of fresh air for the film industry.
Pomp and show of movie releases
The pandemic has extended the pomp and show of movie releases to our homes. Yes, OTT (over-the-top) platforms are gaining momentum in spite of getting their share of debates from the movie industry. Earlier, the film industry had planned to release the films in the latter part of the year but then arrived, the OTT platform. With the question of the endurance of OTT release on one side, Suriya’s Soorarai Pottru Click to look into! >> Read More... (which is reported to be the life story of Captain GR Gopinath, a retired Army Captain). is set to release in OTT platform this October 30th, 2020. For the uninitiated, Suriya Sivakumar Suriya Sivakumar is undoubtedly the biggest star i >> Read More... started the trend of OTT release in the South Indian film industry with his wife Jyothika Saravanan Jyothika is a highly famous Indian cinema artist. >> Read More... starrer “Ponmagal Vandhaal” (the film had other Tamil established heroes in supporting roles).
The current attraction towards OTT has even given a new lease of life for small-budget - film side. One can understand the joy of these small budget film producers when they recover a part of the movie’s cost. The audience too seems to have embraced this OTT trend with open arms With the timely step of Suriya in setting up the trend of OTT release, producers from other South Indian languages also started to get all set for OTT release. This showed that the film fraternity can join hands together in a silent manner. With the ongoing discussion about the future of the entertainment industry, especially Indian entertainment, the OTT platforms also are taking their time to evolve. The pay-for-what- you-watch is a welcome aspect in that we can buy a title only directly to view it. We need not pay for an entire cluster of titles to view one movie.
And now, the silver lining in the cloud is that Suriya had already announced that he will give five crores to several film bodies from the income generated from the much-awaited Soorarai Pottru for the cause of COVID-19 relief. In line with that, he has taken the first step by donating Rs. 1.5 cr from the movie’s revenue to the movie bodies. For those who are aware of Suriya’s philanthropic side, this is indeed another addition in the hardworking actor’s good work repertoire.
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