Neerja Kona is a costume designer and a stylist and works predominantly in the Tollywood and Kollywood cinema. She was born on April 29 in the year 1983. She is a native of Bapatla, Andhra Pradesh. She currently stays in Hyderabad in Telangana.
She began her career as a stylist assistant for the movie Badshah which is a 2013 release. She worked for Jr NTR and
Kajal Aggarwal for the Badshah. An important and significant point in her career was when she styled the famous Nithin for the project
Gunde Jaari Gallanthayyinde which went on to be a tremendous success and received a lot of appreciation.
Nithin recognized her potential and went on to give her work on the two film he was working on next. So, it is though Nithin is how she got
Courier Boy Kalyan as well as Puri Jagannadh’s
Heart Attack. She hit yet another success checkpoint when she met Samantha Ruth Prabhu and became her stylist.
This association helped her gain a lot of spotlights. She worked on the movies
Attarintiki Daredi and
Ramayya Vasthavayya. The costumes designed by Neerja were largely appreciated in both these high budget blockbusters. Attarintiki Daredi was one of the biggest success stories in TFI.
She was part of significant projects with directors like
Harish Shankar and V. V. Vinayak. She styled Hansika’s
Romeo Juliet, Krishna Vamsi’s movie
Govindudu Andarivadele as well as Nitin and Karunakaran’s films. She was part of stylist panel for Samantha Prabhu and
Pranitha Subhash as well as
Sudheer Babu in few songs of his projects Aadu Magaadra Bujji.
She began her career not as a costume designer but as a lyricist for the movie Thikka. She was the designer for Kajal Aggarwal and
Allu Arjun in Yevadu, Nithin as well as
Yami Gautam in the movie Courier Boy Kalyan. She is also involved in the films Suriya 36, Saamy Square,
Chal Mohan Ranga,
Irumbu Thirai and
Thaanaa Serndha Koottam, all of which released in the year 2018.
She was also the designer of costumes seen in Mersal,
Theeran Adhigaaram Ondru and Velaikkaran in the year 2017. In 2015 she styled the dresses of the film Pandaga Chesko while in 2014 she was part of a long list of movies including Alludu Sreenu, Rabhasa, Power,
Oka Laila Kosam among others.
With her rising reputation and popularity, Neerja Kona launched her fashion line and named it Kaluva. Neeraja loves flowing silhouettes and intricate block prints, and light cotton wear which let the body breathe easily and her label aptly represent the same. It provides a broader color palette to already popular and common fashion trends. Her fashion brand caters to a wider audience with affordable apparel.