Alyque Padamsee (originally born Alyque Charanya) is an inspiration to the advertisement makers not only in India but also globally. He is a renowned theater artist who has received several accolades for contribution towards English productions. He is a humanitarian, known to address issues like sexual molestation on streets and eve teasing, which is a public menace. He took his stand with the Mumbai Police Force to stop these socially unethical wrongdoings.
Alyque Padamsee was born in an influential family. His ancestors were heads of the village Vāghnagar, which is in the district of Bhavnagar in Gujarat. Alyque Padamsee’s father, Jafferseth Padamsee is a businessperson who owned several enterprises. His mother Kulsumbai Padamsee looked after the family’s furniture line of work. Alyque Padamsee has seven siblings – three older sisters and four brothers. The Padamsee owned this honorific due to Alyque’s grandfather, who gave away his granary to Vāghnagar. Alyque and his siblings, excluding girls, were educated only after moving to Bombay from Kutch.
Alyque Padamsee is agnostic, though originally born a Khoja Muslim. Alyque Padamsee speaks highly about Miss Murphy, an Irish woman, the head of Miss Murphy’s School in Mumbai. He says Miss Murphy is behind his success as an ad maker. Miss Murphy is a role model to him. Alyque later attended the Cathedral School in Mumbai with his brothers. Here, he learned English Language and eventually taught his parents the same. Subsequently, Alyque Padamsee went to St. Xavier’s College in Mumbai. It is here Alyque met
Pearl Padamsee and his heart stroke a chord.
Pearl and Alyque had a daughter named Raell Padamsee. She has two children – Ranjit and Rohini, with her ex-husband Chowdhry. One of the kids – Rohini Chowdhry died due to Nephritis, after Pearl’s association with Alyque Padamsee. Raell Padamsee and Ranjit go quite well with each other despite being stepsiblings, after Pearl’s death. Alyque Padamsee later met
Dolly Thakore when Alyque was pursuing advertisement making. He has a son with Dolly named Quasar Padamsee, who is a stage actor turned towards theater direction.
Eventually, Alyque fell in love with
Sharon Prabhakar, who is a playback singer, famous for Butterflies are free and Junoon, and has produced eleven pop albums in Hindi. Sharon has a daughter,
Shazahn Padamsee with Alyque Padamsee. Shazahn Padamsee is a movie star popular for playing the role of Rooba in the Ram Charan Tej’s Orange in Telugu, which garnered Shazahn lot of critical acclaim. It was Sharon, who united the family of Alyque Padamsee. She brought together all his children and Dolly. Career wise, Alyque Padamsee directed many advertisements for various brands, including Lux, Liril, Hamara Bajaj, Micromax, etc. in the early 1960’s. He headed the ad agency named Lintas and was pivotal in changing the fate of advertising in the Indian scenario.
Alyque is the mastermind behind marketing many of the well-known brands today. Some of these enterprises include Karamchand, a TV detective, Cherry Blossom’s Cherry Charlie and the like. He later worked as a creative advisor for many MNC’s. Alyque Padamsee is an eloquent speaker. He founded an ideation and training center called London Institute of Corporate Training in Mumbai. He worked for Andhra Pradesh CM Chandrababu Naidu as an advisor of communication. Alyque Padamsee’s presence in the production of theater musicals like Jesus Christ Superstar and Evita in India made him well known in the field of English drama. A
lyque Padamsee turned a raconteur with an autobiography named a Double Life that explains his journey of life. He portrayed the role of Muhammad Ali Jinnah in the movie Gandhi directed by Richard Samuel Attenborough in 1982. Alyque Padamsee is conferred the honorable Padmashri award by the President of India in the year 2000.