R. Arvind or
is a Tamil, film director. He studied in Coimbatore before he shifted to Chennai and had an internship with Prasad Labs. In 2009, he started his very own creative agency called TCC. From 2011-2013, TCC won the Best Independent Creative Agency in Chennai and from 2011-2012, it became the Second Best Independent Creative Agency in South India. He also started his own production house, the Creative Criminal, which mainly engaged in ad related videos and ad films.
Arvind’s big break came when he got the opportunity to direct a music video for Boost, which features
. Since then, he has directed several TVCs for popular brands like KFJ, VGN, and Akshaya. Because of this, Arvind already earned more than a hundred creative awards. In 2015, his debut feature film entitled Karma was released. This is the only Tamil film chosen for the Hollywood Sky Film Festival, who aims to promote the progression of the innovative cinema from the future filmmakers.
Arvind never thought that his campaign to search for the cast of Karma would go viral. His production house, the Creative Criminals, has asked several candidates to send their pictures and videos. They shortlisted the aspiring talents and posted their photos on their Facebook page. The talent who gets the most “likes” will be selected. The campaign reaches 2,500,000 views and even attracted several brands that show interest to get associated with the said project. Classic Polo became their style partner, as well as the Sri Lankan Tourism, who became their travel partner.
Aside from directing Karma, he also produced and acted in the film. In 2016, he earned a nomination at the Madrid Film Festival for Best Director of a Foreign Language Feature Film for his outstanding work in his debut film. Aside from that, this is the only Tamil film selected to be screened at the festival.