Ek Thhi Naayka, aka Ek Thhi Naayika, was a Hindi TV mini-series which was aired on the channel Life OK. The genre of the series is horror. The first episode was telecasted on 9th March, 2013. The show was aired on Saturday and Sunday at 11 PM. It telecasted only 16 episodes and showed 8 different stories. The series was produced by Balaji Telefilms and Ekta Kapoor, and hosted by Emraan Hashmi. The series was intended to promote Ekta and Emraan’s film Ek Thi Daayan. It was an extremely new style of promoting a film. Ekta Kapoor is truly a smart marketer.
Ek thi Naayka featured 8 popular TV actresses. They are Smriti Irani, Shweta Tiwari, Mouli Ganguly, Sakshi Tanwar, Kritika Kamra, Aamna Sharif, Ankita Lokhande and Pooja Gaur. Each of these stars played the role of a naayika in different stories. Each naayika fights with the demons. Each episode showed the fight of the naayika (female lead character) of the episode against devils and witches. The show portrayed the victory of good over evil. Other casts of the series includes Sudha Chandran, Bhanu Uday, Sumona Chakravarti, Sachin Shroff, Amar Upadhyay and Vishal Gandhi. The series also featured Huma Qureshi.
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‘Ek Thhi Naayka’ was premiered on 9th March 2013 and went off air on 28th April 2013 on Life OK channel. It was a 16-episode horror thriller mini-series. The serial is produced by Ekta Kapoor and Shobha Kapoor. The serial had an impressive cast of Ekta’s all-time favorite actors such as Sakshi Tanwar, Smriti Irani, Shweta Tiwari, Mouli Ganguli, Yash Tonk, Sudha Chandran, Amar Upadhyay, Raj Singh Arora, Jaya Bhattacharya, etc.
The serial gave a chance to catch a new story with a leading actress every week. The plot revolves around a heroine in the serial, who has a smooth sailing life, till a witch appears in disguise and ruins it all for her. It is then that the heroine of the serial takes charge and rushes to seek divine intervention, and then everything becomes normal. Each story was too long - two episodes from 11 pm to midnight for two consecutive weekend nights did test the patience of the viewers.
It would have been better if each story was completed within an hour’s time.