Four individuals, namely Rohan Joshi Rohan Joshi is an Indian comedian known for being >> Read More... , Gursimran Khamba Gursimran Khamba, popularly known as 'Khamba&# >> Read More... , Tanmay Bhatt and Ashish Shakya Ashish Shakya is one of India’s most renowned stan >> Read More... joined hands to form what we know today as A.I.B. (no full forms please). They got support by the stand-up comedians Aditi Mittal Aditi Mittal is an Indian writer, actress, and a s >> Read More... and Abish Mathew Abish Mathew, a stand-up comedian filled with humo >> Read More... . This joint venture created the epic episodes by the A.I.B. boys. It initiated a wave of truth and facts. They have nearly shot 90 episodes on various subjects of discussions and in a span of fewer than two years they found over 100 million views by thousands of viewers on their videos, with a fan following of a large proportion of the youth. So, what makes up for this successful journey? Let’s have a glance to what makes them this successful.
They bring out the facts of the society and on its way of working. Take the example of the episode they aired on the Delhi Pollution statistics.
They started the right way. They targeted the online audience first. They have their Youtube channel after all. This way they got some shares and liked online. They were able to approach some viewers pretty soon. Also, this lets them understand how they are received by the audience. There was an issue on their rude and crude language usage, still their view ratings just increased even further.
They shot for TV screens as well. Unlike other comedy shows, they signed in for a limited number of episodes. Their content was crisp and compact. The impact of their performance can be calculated by the cheers from the studio audience that they received in every punch, in every segment. They have created multiple series. They are “On Air with A.I.B.”,” A.I.B. knockout”, and “A.I.B. roast.”
They made comic parodies. They intertwined it with a reality check. For instance, take mass media and journalism. Journalists are an expert in manipulating the people by their narrations and the news they accidentally skip to telecast.
It is a generation where performance matters. Their success also lies in the simple attires, simple stage or a perfectly arranged backdrop according to the theme. It is just an appropriate match.
To spice up the things, they bring in the accurate amount of comedy, with a pinch of a straight face, and a tadka of dialogues. They just know with what examples they need to compare their topics.
They can connect with the generation and the youth of the present, who fight for what is correct. Their acts appeal to the logical thinking minds.
Their discussions and segments are on the latest and the burning topics of the nation. This grabs a larger amount of attention.
They are capable of creating the aroma of attention in both the languages they shoot in, Hindi and English.
The title song tune and the lyrics are so catchy that once you heard it, neither you can resist it, nor forget it. The parodies they have created are also worth the efforts to listen.
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