Veeramachineni Madhusudhan Rao was an Indian film director, producer and screenwriter. He is known for his great work in Telugu cinema. The story of his movies was loved by the audience just like the music of his movies. Veeramachineni Madhusudhan Rao was born in Peyyeru, Krishna district, Andhra Pradesh on 14 June 1923. He began as an assistant director to
Adurthi Subba Rao
for the movie ‘Todi Kodallu’ in 1957. He was given his first directorial opportunity with ‘Sati Tulasi’ (1959), a black and white film which didn’t go well.
But he was not discouraged by this and directed another movie ‘Annapurna’ (1960), a melodrama. It was the first hit for the director. Encouraged by this success, the director made a few more movies. The year 1962 was very generous for Rao as his four films released in the year; out of which ‘
’ was a big hit and is still remembered by the people. Rao also tried his hand in writing with ‘Adrushtavanthalu’ (1969). On the personal front, Rao married Saroja Rao. In 1970, Rao directed his first Bollywood movie, ‘
He then directed a few more Bollywood movies such as ‘Saas Bhi Kabhi Bahu Thi’, ‘Samaj Ko Badal Daalo’, and ‘’. ‘Sneha Sedu’ (1978) was his first Kannada film. In 1980, Rao got his biggest hit, ‘Superman’, which was not only directed by him but also written by him. Rao has directed more than 45 films, which includes musical hits such as ‘Annapurna’, ‘Zamindar’, ‘Antastulu’, ‘Aradhna’, ‘Aathma Balam’, ‘Aatmiyulu’, and ‘
’. The first and only film produced by him was ‘Swati Kiranam’ (1992).
He has got several awards for his work including national award which he got at a very early stage of his career (in 1967). He got regional awards for several movies such as Antastulu, Aatmiyulu,
, Gudi Gantalu, ‘Aastiparulu’ and Praja Nayakudu. In 1997, he was awarded Raghupathi Venkaiah Award for lifetime achievement. He died at the age of 88 on 11 January 2012 in Hyderabad, Andhra Pradesh.