LYCA’s Excellent Promotions For 2Point0 In New York!

LYCA Productions, who bankrolled 2Point0 with a humongous budget of Rs 600 crores had announced that the film collected Rs 500 crores. It is the first Tamil film to raise such a massive amount, worldwide. The mind-blowing collection doesn’t come with ease. LYCA had spent not only the money but invested brilliant ideas. Yes, they had promoted the film in a beautiful way in the foreign locations. See, they had used trucks that screened the teasers and the trailers from the film. The New York and New Jersey residents had been canvased with these trailer trucks. 2point0 has Superstar “Rajinikanth,” Akshay Kumar, Amy Jackson, Adil Hussain, Sudhanshu Pandey, Kalabhavan Shajon and “Ishari K Ganesh.” “S Shankar” directed the film and “A R Rahman” composed the music.