It’s not even mid 2024, and Mollywood is already leading the Indian box office, leaving the opponents behind by miles.
According to the latest box office reports, Malayalam cinema has collected a whopping total of 985 crores in just the first four months, i.e. from January to April. This means that an overall collection of just 15 crores is needed for Mollywood to enter the 1000 crore club.
But how did Mollywood achieve this impossible figure? While content does the talking, Malayalam cinema decided to market their products in a better way. Actors like
Fahadh Faasil
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,
Soubin Shahir
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, Mammootty, impressed both the critics and the audience with their brilliant performances.
This brought instant results as films like ‘Premalu’, ‘Manjummel Boys’, ‘Aavesham’ not only earned millions in just Kerala, but also in states like Tamil Nadu, Karnataka, Andhra Pradesh, Telangana etc. Even Prithviraj Sukumaran’s ‘The Goat Life’ managed to surprise both the critics and the audiences. Imagine the scale if the makers had decided to release the Hindi versions simultaneously.
Another reason why these movies is the controlled budgets, something for which Bollywood is being taken to the cleaners. Two of the biggest releases, ‘
Bade Miyan Chote Miyan
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’ and ‘
Maidaan
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’, sank at the box office without a trace. However, while ‘Maidaan’ suffered due to unforeseen delays and bad marketing, ‘Bade Miyan Chhote Miyan’ was criticized for its underwhelming content, as well as the exorbitant fees charged by the lead pair of
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and
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.
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