Lekha Rathnakumar has scripted his destiny himself. He is one of the highly regarded advertisement filmmakers and directs international commercials for clients. He was indeed an expert brain be it in the field of stickers or labels campaign, maker of ad films or even TV serials. Soon he expanded his horizon in the area of audio cassettes too where he heads Sonotone India’s division now.
He is an acclaimed figure as an advertisement filmmaker. He shot to fame by featuring the TV advertisement ‘Idhayam Gingelly oil’ which even marked Jyothika’s debut in advertisement world. After Joyhtika, even actress Sneha too appeared in the campaign of Idhayam Gingelly oil. Whether it was an ad that surfaced in the magazine cover of Ananda Vikatan or even on a bus shelter, the advertisement created a magic in the space of advertisement field.
Although, he never did any more advertisement on oil trademark, he did take up assignments for many other advertisements of other commodities and brands. Lekha was born in Virudhunagar and decided to become a print technologist and took training in Bangalore and Cholavaram. Soon, he got a chance to meet Idhayam oil owner Mr. Muthu in his press where his new concepts in sticker and label clicked a wonder in designing an advertisement for the oil company.
He shot photography of a family and put it in the Idhayam Oil campaign to popularize the brand. Later due to a difference of opinion within him and the oil merchant company Idhayam, he left towards Coimbatore and got a contract to stick label of the incense stick. He got a contact of 10,000 incense stick label and his association with wet grinders pushed his career to next level. He ventured into TV serial making of popular teleserial like’ Iruttil Oru Vanambadi’ in the year 1989 that made him me as a producer and director and even an actor.
As one of the best ad campaigner, he also associated with a Japan and a London TV and was in-charge of social media planning and making TV commercial in these TV houses. His creativity in advertisements has found a new horizon in markets of America, Germany, and other countries too. It is believed that Lekha was a noted mimicry artist and even won appreciation and awards from veterans like Sivaji and MGR.