Anand Ponniraivan, who was born in the year 1982 is from Manapparai, which is close to Trichy. He went on to do his MBBS from Madras Medical College which is located in Madras. From the beginning of his school days he was always interested in cinema yet he was unaware of how to get involved in the field. After his graduation in medicine he moved to UK for a couple of years. When he came back to India he even considered joining director Bala as his A.D. In this manner Anand always tried to come into the film industry. Having lived most of his bachelor days in Australia, he was in contact with the Tamil film industry through his involvement in the Tamil community which was in Australia. But it wasn’t till 2013 that he made use of the contacts this community had.
It was in this manner he was introduced to Gaugin, the editor of the movie Kallappadam who was working on Mysskin at that point. As connections formed he was later introduced to J. Vadivel. The initial plan for his involvement was to find a producer such as Feather Touch Entertainment yet this collaboration did not work out. Through this failed attempt Anand Ponniraivan decided to produce Vadivel’s film himself. While he did not have sufficient funds at that time, he yet went on to getting involved in the movie as much as possible, including the casting. Through his continuous commute between Australia and India he roped in many of his friends such as Dr Karthik Senthil Raja as a co-producer and together they set up Iraivan Films.
Anand Ponniraivan produced Kallappadam by trusting his instincts. He was of the opinion that Vadivel is a producer’s director and was always a delight to work with him and his team. Vadivel was respectful of Anand’s creative ideas and to this date, continues to be transparent even when it comes to making minor or major changes in the film. Through the troubles Anand faced through producing his first film Kallappadam, he learnt to properly take care of everything as far as possible and be a good orator and influencing factor amongst his team. Also he has learnt to be more cautious towards business prospects that come his way. He has also understood the value of having resourceful contacts and making use of these useful connections when it comes to their involvement in the future films he plans on producing.