Arumugam is a YouTube personality. His cookery show Village Food Factory is keenly seen by millions. It attracts people for its proper cooking technique explained by Arumugam. The brain behind the show is his son A. Gopinath, Tiruppur-based director. Gopinath is an electronics and communications engineering graduate. In rural locations, 60-year-old Arumugam churns out non-vegetarian delicacies one after the other using natural fuel and brick stoves. Be it quail, prawn, or whole goat, the manner he cooks makes it look so attractive.
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