The success of Idea Star Singer resulted in the birth of Idea Star singer Season 2. The show was re introduced with a better format in 2007, a year after the initial Idea star Singer was introduced. The show roped in for the first time Ranjini Haridas as the anchor, who continued for a long time there after as the anchor of the show that they became almost synonymous. Most of the success of the show was attributed to her being the anchor of the show. For the first time, apart from other benefits like an offer in a leading Malayalam movie, the winner was promised an apartment worth Rs. 40 lakh. This was again a new offer in the Malayalam reality show, which later on became a standard. The show gained much popularity with the judges of the show including Sarath, M G Sreekumar and Usha Utup. The stage saw many celebrity judges walking in and out which was then a novel practice in the reality show scenario. The contestants went through rigorous grooming and coaching and they were seen bettering their performance during each round. Audience were encouraged to support their favourite contestants through SMS voting. Najim Arshad, by winning the coveted title became a household name among Malayali families.