Varun Gupta is a marketing head and director. He was born in Mumbai, Maharashtra. In 2004, he completed his schooling from the Navrachana School. He has a Bachelor of Business Administration in General Management from The Maharaja Sayajirao University of Baroda. He has an MBA degree from Symbiosis International University. He completed his graduation at the Indian Institute of Management, Calcutta, where he studied Marketing Honors.
A result-driven marketing head with expertise in developing and executing strategic marketing campaigns, driving brand growth, and leading high-performing teams. He worked in the marketing and branding of motion pictures on television at Zee Entertainment Enterprise Limited. He was a Senior Marketing Manager at Dharma Production, an expert in film marketing and brand integration, film product placement of various brands during the pre-production stage of a film, followed by planning & execution of marketing & media plans for films across mediums. Includes poster design, promos & trailers, TV integration, ground activation, brand & media tie-ups, media planning and talent management.
Under Dharma Productions, he worked on multiple projects such as Student of the Year, Gippi, Yeh Jawaani Hai Deewani, Gori Tere Pyaar Mein,
The Lunchbox
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Hasee Toh Phasee
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, 2 States, Humpty Sharma Ki Dulhania, Ungli, Baahubali - The Beginning, Brothers. He worked as a Creative Marketing Director at Trigger Happy Entertainment Network where he has worked on projects like Kis Kis Ko Pyaar Karoon, Singh is Bliing, Jazbaa,
Ghayal Once Again
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, Loveshhuda, Ki & Ka, Veerappan, Dhanak, and Dishoom. A Visionary founder and director of Max Marketing and Innovations, a pioneering creative studio driving marketing strategy, partnerships, and innovative solutions for the film and entertainment industry. While the company provide extreme innovations for studios and production houses, it also helps single producers align with the correct associations for distribution, brands, visual promotions, publicity designers etc. He worked as a film producer at Max Studios.
In 2018, he was honoured with Best Marketing Film for a social cause for Padman. In 2019, he was honoured with the Best use of on-ground activation and audience connection for Kabir Singh. In 2020, he was awarded with the Best Use of Integration for Streetdancer 3D. In 2020, he was awarded Best Marketing Agency by Midday Group.
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