Before becoming today’s famous fashion designer, Vikram Phadnis actually started his career as a choreographer. He had a wonderful and inspirational journey towards his big goal in the fashion industry. He was resolute about not remaining just another struggler on the border of the glamor world. His determination paid off; he is now considered among India's leading designers. Surprisingly enough, Vikram Phadnis has not received any formal training in fashion design.
However, his creations now seize the major shares of the wardrobes of many big names in India’s glamor industry. He maintains retail stores in Mumbai, Delhi, and Hyderabad. The popular label sells Indian and western wear for men and women. He is at the moment an expert in the fashion arena with some of the best fashion shows to his credit. His primary endeavor is to achieve the fusion between popular trends and advanced ideas. This is his unique selling point, be it bridal, off the rack or fashion wear.
Through Vikram’s uniqueness and versatility, he has achieved the image of a fashion designer of the masses. He has climbed the peak of success in the fashion as well as film industry with his 25 years of wonderful experience. Bollywood stars who have adorned his creations include Amitabh Bachchan, Anil Kapoor, Aishwarya Rai, Salman Khan, John Abraham, Kareena Kapoor, Sushmita Sen, Juhi Chawla, Sonakshi Sinha, Katrina Kaif, Vidya Balan, Priyanka Chopra, Akshay Kumar, Bipasha Basu, Asin, Malaika Arora Khan, Karishma Kapoor and Amrita Arora.
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