Sudhir Puthran

Sudhir Puthran is the Group Head of DDB Mudra Group, having earned a B.Com from the University of Mumbai, a Diploma in Communication and Advertising from the Xavier Institute of Communication, and an MBA in Marketing and Advertising from the Welingkar Institute of Management. In 2015, he began his career as an Account Manager at Radio City. He is a member of the marketing and brand-building decision-making team and creating annual marketing and media planning goals and milestones. His job entails deciding on a marketing budget after establishing goals/objectives and using research data to determine their media preferences and purchasing patterns.

He also takes care of developing an annual 360° brand and campaign plan that encompasses all forms of communication. TV, radio, print, outdoor advertising, the internet, and other digital media, as well as developing brand campaigns and launches including events, on-the-ground activities, and retail / in-shop promotions. He is in charge of working closely with various media to capitalize on possible media advances, as well as analyzing and fine-tuning all media chances to engage with your target markets.