The Bigg Boss Tamil season 2 winner “
Riythvika,” has been appointed as the Brand Ambassador of DIADEM, a clothing brand. The fashion showroom has opened its new showroom in Chennai Anna Nagar, has invited Riythvika,
Manisha Shree, Pa Ranjith’s wife Anitha Ranjith, “
Kabali” cinematographer Murali, “
Maari 2” production designer Amaran and cinematographer Shridhar for the launch event. DIADEM founder is Shiny Cinderella Ashwin. Diadem has a bridal collection; especially bridal gowns. The gowns available at the Diadem are their own products. Accessories are also available for the bridal gowns.
The Diadem founder wished to open a showroom for the bride collection, as she had felt that the brides had mismatched the grooms with the Saris and Lehangas when the latter wore the western suits and this is how Diadem is established.