Ambarish M’s latest movie, ‘Not Out’, will be out by mid July. The movie stars Ajaya Prithvi Bio coming soon... >> Read More... and Rachana Inder Rachana Inder is an Indian actress and model. Rach >> Read More... . So, what’s so exciting about that?
The audience won’t have to pay to watch this movie. They can watch the first half for free!
No, we are not making this up at all. In a unique strategy, the makers of ‘Not Out’ have decided to charge the moviegoers only for the 2nd half, and not the first half, in order to attract more audiences to the theatres.
To be honest, the Sandalwood is suffering from a serious crisis, with not even one film managing to earn beyond 20 crores overall. Some movies like ‘ Yuva Click to look into! >> Read More... ’ and ‘Blink’ managed to impress the critics as well as the audiences, but they couldn’t convert that appreciation into box office numbers. Some movies failed to even collect a respectable total of 5 crores worldwide.
This is why many filmmakers are trying every trick under the sun to make their movies successful. However, Ambarish M has gone a mile ahead by making the first half of ‘Not Out’ literally free! We can only hope that his strategy works, and the audience flock back to the theatres.
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