Ricky Singh Bedi, also known as Sandeep Singh Bedi, was born on the 13th of February in the year 1974. His birthplace is Patiala in Punjab, India. He is a professional film producer. Apart from being a producer, he also holds the position of CEO in Passion Film Company. He is also the co-founder of Elements group. Elements is based in Mumbai and Delhi. When Ricky was awarded the Cannes Corporate Media and TV Award, he became the first ever Indian Producer to have been felicitated with that award. He is also a recipient of the International Business Award. He has been awarded the Business Award for his contribution to the corporate world.
He became the first ever Indian producer to have won the award and that too in consecutive years 2015 and 2016. Passion Film Company was founded in the year 2009 and Ricky is the CEO of the company. The company offers anything that one would want before editing films. It has facilities that include things from photo shoots and advertisement makings to animations and VFX. Then, they also help in fixing meeting dates with celebrities and giving in-brand details. Elements, on the other hand, is mainly focused on making high-end advertising. It has tie-ups with some of the biggest companies in the field like Lintas, JWT, and O&M.
Elements has also advertised for companies like Ponds’, Lux, Google and much more. Some of the brand films that he and his company has produced, like the one for Shakti Bhog Foods Ltd., has earned him the Cannes Corporate Media and TV Award in 2015. He received the same award in the year 2016, for the advertisement of B. L. Agro Oils.
Dil Patang was produced by Elements, and it was their maiden production of a feature film. The film Amen which was released in the year 2010 had Passion Film as its distributor. The film was produced and directed by R. Bhattacharya and J. Bagchi. G. Monga produced film, Zubaan, had Ricky as the executive producer.
His company, Passion Film, also facilitates celebrity tie-ups. Dharmendra Deol was the first ever superstar to have been associated in the celebrity tie-up. Ricky’s company has worked with almost all of the big superstars of the country in making advertisements, photo shoots, TV commercials, hosting of shows, inaugurations and much more. The list of celebrities include giants like
Kareena Kapoor Khan and her sister Karishma Kapoor,
Sunny Leone and much more.