Vinil Mathew, the ad-filmmaker was born in the year 1997. But later, he transformed him as an independent and total filmmaker. He directed
Hasee Toh Phasee. He was an excellent ad filmmaker, to establish himself as a director was a challenging task indeed. When he was in school in
New Delhi, he had seen Mani Ratnam's Roja and was impressed with Santosh Sivan’s cinematography work.
He then was influenced by Mani Rathnam’s idea that even educated people should come forward to make new-age films. It was then he decided to be part of Indian cinema. He came to Mumbai and assisted Bharat Bala while he was making
Vande Mataram. He also completed Economic honours from Delhi and again got into FTII and felt to take up cinematography as his subject. But since he was not a science student, he took up direction as his career in FTII.
It was then he got scholarships for his education in the FTII. His parents were not happy that he had enrolled in FTII, Pune, to do a course in film direction. He joined then Mahesh Mathai's Highlight Films and left the job and went to launch his production house Nomad Films, which also did not click.
Later, he joined Footcandles. Apart from wielding the megaphone of commercial slots for like Reliance, Vodafone, Airtel this ad filmmaker subsequently went to make waves in other departments of filmmaking as well. He joined the Indo-Pakistan peace project "Aman Ki Asha" and got rave reviews too. It was then while shooting for Nestle Commercial that he met
Karan Johar and later shared the project of’ Hasee Toh Phasee’ with Madmax. The film was a hit, and he got established as a director.
But then over the last decade, Bollywood has witnessed an influx of advertising professionals-turned-filmmakers. Even great
Satyajit Ray and
Shyam Benegal were part of ad film world. Ad filmmakers venturing into the mainstream and creating an impact on cinema is not a new phenomenon.
This made Bollywood welcome directors like R Balki,
Pradeep Sarkar, Soojit Sircar and Vinil Mathew, who had moved from ad film to mainstream cinema. In the list, Vinil Mathew too holds a great distinction now with the release of Hasee Toh Phasee.