Vikramaditya Motwane is a film producer, writer, and director. He was born on 6th December 1976. He married Ishika Mohan, the photographer. He started his career as an assistant to the director Sanjay Leela Bhansali; he worked with him for the films ‘Hum Dil De Chuke Sanam’ (1999) and ‘Devdas’ (2002). He was the choreographer for the songs of the film ‘Paanch’ (2003). He made his directional debut with the film ‘Udaan’ (2010) under Anurag Kashyap Films; the film was acclaimed on all platforms, among the seven awards it received in Filmfare awards included ‘Filmfare Critics Award for Best Movie’; it was also selected at 2010 Cannes Film Festival in the ‘Un Certain Regard’ to compete.. He also bagged the Best Director Award at Star Screen Awards. His second directional film was ‘Lootera’ (2013).
Vikramaditya is among one of the four owners of Phantom Films along with Anurag Kashyap, Madhu Mantena, and Vikas Bahl. He has written the screenplay of films like ‘Dhan Dhana Dhan Goal’ (2007) and ‘Dec D’ (2009).
Vinil Mathew, the ad-filmmaker was born in the year 1997. But later, he transformed him as an independent and total filmmaker. He directed Hasee Toh Phasee. He was an excellent ad filmmaker, to establish himself as a director was a challenging task indeed. When he was in school in New Delhi, he had seen Mani Ratnam's Roja and was impressed with Santosh Sivan’s cinematography work.
He then was influenced by Mani Rathnam’s idea that even educated people should come forward to make new-age films. It was then he decided to be part of Indian cinema. He came to Mumbai and assisted Bharat Bala while he was making Vande Mataram. He also completed Economic honours from Delhi and again got into FTII and felt to take up cinematography as his subject. But since he was not a science student, he took up direction as his career in FTII.
It was then he got scholarships for his education in the FTII. His parents were not happy that he had enrolled in FTII, Pune, to do a course in film direction. He joined then Mahesh Mathai's Highlight Films and left the job and went to launch his production house Nomad Films, which also did not click.
Later, he joined Footcandles. Apart from wielding the megaphone of commercial slots for like Reliance, Vodafone, Airtel this ad filmmaker subsequently went to make waves in other departments of filmmaking as well. He joined the Indo-Pakistan peace project "Aman Ki Asha" and got rave reviews too. It was then while shooting for Nestle Commercial that he met Karan Johar and later shared the project of’ Hasee Toh Phasee’ with Madmax. The film was a hit, and he got established as a director.
But then over the last decade, Bollywood has witnessed an influx of advertising professionals-turned-filmmakers. Even great Satyajit Ray and Shyam Benegal were part of ad film world. Ad filmmakers venturing into the mainstream and creating an impact on cinema is not a new phenomenon.
This made Bollywood welcome directors like R Balki, Sujoy Ghosh, Nitesh Tiwari, Pradeep Sarkar, Soojit Sircar and Vinil Mathew, who had moved from ad film to mainstream cinema. In the list, Vinil Mathew too holds a great distinction now with the release of Hasee Toh Phasee.
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