An experienced professional in the field of brand management and marketing coordination, Gairik Chanda, has worked hands-on in this industry for over a decade. He is a graduate in computer application from PES University and holds a postgraduate certificate in marketing & brand management from MICA, thus making him an extremely layered individual. Gairik began his career as an officer of branding & communications at J.K. Cement Limited, where he designed effective below-the-line (BTL) and above-the-line (ATL) campaigns that built the company’s brand narrative across East India. In Bajaj Electricals Ltd., Star TV Network, Gairik led various ad campaigns on different platforms, illustrating his versatility through diverse strategies. As Regional Head of Brands and Communication at V-Guard Industries, he oversees media planning, influencer management, brand strategy, and content development. His drive for perfection and thirst for innovation keep reaping benefits.
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