There are some Bollywood actors who are against the stereotype regarding fair skin. Here is a list of some Bollywood stars those are against endorsing fairness products:
In 2011, Ranbir turned down a fairness cream brand as he thinks that such products just deepens the racist stereotype in society. Ranbir sure is against any product that supports the idea of fairness.
The Queen of Bollywood has always been precise about her decisions, she surely doesn’t regret turning down the offer of 2 crores for endorsing a fairness cream. According to her, the whole concept fairness is strange. Since childhood, she has been against this stereotype, as a celebrity she does not want to set the wrong example for young people.
Colonial hangover,’ this is what Randeep calls the obsession of Indians with fair skin. Randeep had candidly denied to selling or promoting any fairness product. He believes that a man should be tall, dark and handsome rather than fair and handsome.
She was offered big bucks to promote a skin lightening product in 2015; she refused to endorse the product. She said that this fair skin obsession should not be motivated as it is regressive to put a value on skin color.
She started a campaign “Dark is Beautiful,” against the racism in India. Nandita choose not to follow the whiteness myth of Bollywood and started a campaign against the racist stereotype in India.
Anushka too was offered a lucrative offer in 2015, which she turned down. She didn’t want to promote a product that propagates racist and sexist idea. She is against endorsing any product that propagates fair skin.
Kalki once said that she wanted cream that can make her dark, on online discussion on International women’s day. She then explained that there’s nothing wrong with being fair; it’s the obsession of people being fair which is wrong. She is fine with endorsing an anti-age cream, as it is necessary for a woman to take care of her skin with growing age.
He might not be a Bollywood Superstar but his conscience is something that makes him a superstar. He was also offered a good deal for endorsing a skin lightening brand, but he denied. He believes that despite any skin tone one should love oneself the way they are.
A very well-known cosmetic company that specializes in fairness cream approached Chitrangda to endorse their brand. Chitrangda made it very clear that she is happy to be dusky by declining the offer. She has several times proved that she loves her complexion and would not support any product that propagates skin lightening.
Recently Abhay Deol slammed his fellow actors endorsing fairness creams. He mocked many advertisements showing actors promoting the idea of fairness. With a series of post on social media site, Abhay Deol criticized stars to promote the negative stereotype.
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