Vinayak Salvi is a 32-year-old Indian freelance music composer. Vinayak and his alter ego,
Rohan Utpat, are known for settling the scores of Ashwini Iyer Tiwari’s 2016 movie,
Nil Battey Sannata. They were childhood buddies since the age of four, and music kept them bound. At the age of twelve, they started learning the tabla and Vinayak played the guitar from the age of nineteen. At college, they took part in band competitions and performed live gigs. When Vinayak started his career as a finance analyst, he knew he wasn’t giving the job his best. His heart lay in music. But he realized that to know the music industry he would have to assist a professional. Vinayak and Rohan worked as a finance analysts till 2014 and later quit jobs to become music composers. The first assisted a friend of theirs in musical assignments and picked up the art and its nuances involved. Later being trained musicians, they founded their own company Rohan Vinayak Music Production LLP in 2010. They realized the diverse opportunities available in ad films, teleserials, and radio.
They worked together on 600-700 soundtracks for ad campaigns. Vinayak’s entire life revolves around music. A song keeps playing on in his car, on his desktop, in his headphones. He listens to music eighty percent of the day. But if there is one person whose live performance he would love to see, it is John Mayer. In an interview with the Deccan Chronicle, he gave a list of musical songs that are his all-time favorites. The song that is continuously on a loop on his iPod is Yed Lagla by Ajay-Atul. The songs that would feature as the soundtracks of his life are - Why Georgia by John Mayer, Moongil Thotam by A.R. Rahman which he dedicated to himself and his fiancée, and Akheracha Ha Tula Dandavat by
Lata Mangeshkar which holds nostalgic value for him. When in a happy mood, he listens to O Humdum from Saathiya and Lean On by Major Lazer; and when sad, to Khel Mandala from Natarang and Nastes Ghari Tu Jevha by Salil Kulkarni. While working out, he tries to run to the beat of Priti Cha Vinchu Chavla from Fandry. A track he loved while growing up but is now a little embarrassed is the Love Rap from Krantiveer.
In March 2015, Vinayak and Rohan, who had already done ad campaigns for KBC and
Indian Idol, became a part of the much-loved Mauka Mauka ad film series, sponsored by Star Sports for the 2015 ICC World Cup. Vinayak and Salvi took the task of finding the perfect singer. They chose the Sufi singer from Chandigarh, Alam Gir Khan. It took a while to convince Khan because he thought that they were recording for Pakistan. But a delighted Khan obliges to work once they explained that the campaign was for India. The composers were given only one day to achieve the feat, and they did it. Salvi knew that the platform was huge with cricket being a patriotic sport for the nation, but he never knew that the ad films would spread like wildfire and that people would come up with response videos to their work. In 2016, the musical duo set out to record scores for Ashwini Iyer Tiwari’s Nil Battey Sannata. However, the duo had previously worked on many short and ad films for Ashwini along with What’s For Breakfast, which won the 2012 Dadasaheb Phalke Award in 2012. She knew their area of expertise and therefore approached them.
Vinayak was quite excited working with his former partner who knew the kind of music he liked composing. They composed the first song “Maa”, as a screen test. Once passed, they set out tuning the rest. It took them four months to record the entire album of the movie and to give it a soulful touch they used live instruments like mandolin and accordion. According to Vinayak, the lyrics are equally important as they give meaning to a song and something to remember. So he sat with the lyricist and jammed and altered the lyrics until the tunes fell in their right place. 2017 was another momentous year for Vinayak. The duo had earlier composed music for Amitabh Bachchan’s 2015 talk show Aaj Ki Raat Hai got yet another opportunity to work with
Big B. They teamed up with the legend to compose the songs of
Harivansh Rai Bachchan sung by his son, Amitabh. Vinayak believes in making soulful music. Although night-time is his favorite time to work, he can create music in any place and any time. That ‘ten minutes’ of finding the appropriate music for a project – that is always the real quest for Vinayak.