Pernia Qureshi

Pernia Qureshi is a stylish, fashion entrepreneur and classical dancer. Her height is 5 feet and 5 inches Pernia has also ventured into designing costumes for Bollywood, namely the film Aisha. She created and launched her Pop-Up Shop in 2012. In the same year, she created her Fashion label and launched Pernia Qureshi Brands in 2018. They are personally designed and curated by Pernia Qureshi and team, giving people beautiful home-grown pieces to add a stylish flair to their everyday. Her hobby is dancing, shopping and traveling. Pernia is a formally trained Kuchipudi dancer, under the renowned dance couple Raja-Radha Reddy.

She has performed many dances across India with performances of Sufi music, and dance transliteration of the Urdu poems of Minu Bakshi Minu Bakshi is a multitalented and versatile singe >> Read More... . She also played a courtesan in Muzaffar Ali's periodical drama film Jaanisaar opposite Imran Abbas Naqvi Popular Pakistani actor Imran Abbas, famous for hi >> Read More... . Qureshi was born in Lahore, Pakistan to an Indian father hailing from Rampur, Moin Akhtar Qureshi, and Pakistani mother, Nasreen Qureshi Nasreen Qureshi is a Pakistani TV actress. She was >> Read More... . Her mother is also an actress, and she is working in many Dramas in Pakistani. She got married to Arjun Prasad in 2011, he is a London-based, Indian Charted Accountant, but they got divorced in 2012. Her journey as a fashion entrepreneur began soon after she designed the costumes of her first film, Aisha.

During the making of Aisha, she became well versed with the fashion industry in India and realized there is a lot of talent. Once the film released, she wanted to start something of her own. She is a classical dancer and needed a flexible schedule so she could fit in daily rehearsals. And then she realized that there was a big gap in the Indian market for a luxury online multi-designer boutique. Then she quickly hired consultants for advice and put her fashion relationships to use. A great team and the back-end lead to Pernia's Pop Up Shop becoming an established business. She still stays connected, especially for approvals and supervision, as Pernia's Pop Up Shop's creative director.

She has been in the luxury e-commerce space for seven years now. She is involved in every detail: design, production, shoots, the website, marketing, and sales. The idea was to learn from her experience at in e-com and create in-house brands that cater to the needs of the clientele. Her brand is the first shopping service, where the client can fully customize their outfit. The website has simple steps. The designers create their client’s outfit by taking them step-by-step from choosing the budget, fabrics, embroidery, and silhouette. She wants to have an environment at home that is relaxing, welcoming, and warm.