Abishai Fernandez

Abishai Fernandez is an Indian creative lead at Pocket FM in Mumbai, Maharashtra. He completed his higher secondary education at St. Annes Jr College of Commerce & Science in 2002. Afterward, he went to Bhavna’s College, to pursue a Bachelor of Commerce (B.Com) from 2003 to 2005. Later, he specialized in Media Entertainment at the Mumbai Educational Trust – Institute of Mass Media from 2006 to 2008. He is proficient in Hindi, English, and Konkani language.

 Abishai Fernandez commenced his career as an Associate Producer at MTV India. He worked on shows such as MTV On The Job (Season 1 – 13 episodes) and MTV Lata Mangeshkar Ishpeshul. From Dec 2017 to March 2008, he worked as an Associate Producer and Production Manager at 93.5 Red FM in Mumbai. His key responsibilities were to creatively generate & execute ideas, outdoor broadcast jockey, radio tracking, co-coordinate with the in-house creative team, ensure timely completion & quality of all jingles, and promos, and assist the creative team with creative inputs on spots and spots.

He worked on the shows, Mera Wala Gana (Afternoon Request Show) and Mumbai Local (Evening DriveTime Show). As an Associate Creative Director, he worked for over two years at Contiloe Entertainment Pvt. Ltd. His projects include Sahara One – Bitto, Star One – Ssshhh…Phir Koi Hai Miniseries, and The Disney Channel – Break Time Masti Time.

Abishai Fernandez also worked as a Freelance Features Writer for six years from April 2005 to May 2011. He delivered pure entertainment and insights into various celebrities through various publications in coordination with the respective editors. Then, he featured as an Associate Executive Producer at UTV Bindass in Mumbai for three years. His projects include Date Tra Season 2, Khan Sisters ‘Khan Sisters’ that was telecast in UTV Bindaas wa >> Read More... , NH7 Weekender, Bindass Rap Attack (Rap Music Vignette), B for Change:  Change Aayega Hum Layenge, and many more. His key responsibilities were to review and edit stories, scripts, and carry out edits and approval/ reject storylines, develop programs, concepts, ideas, and recommendations in collaboration with the Creative Director and the Programming Head.

As an Executive Producer and Business Development, Abishai Fernandez worked at Leo & Gang for two years from Sep 2014 to July 2017. His projects include TVC – Taiwan Excellence, MTV Dropout, MTV INDIA – Blast From the Past Music Videos, Sony Mix – Googliyan Campaign, TLC – Ressy- The Dining App, Living Foodz – 100% Veg, #FAME – TOYZ, Tetley Green Tea Vignettes, and many more.

He supervised the Pre-Prod, and Production aspects of a shoot, including budgeting, artist, vendor, legal agreements, payment flows, and necessary policies. He was Senior Manager – Consultant with Fremantle for two months. He managed in-house production personnel and external vendors to ensure fluidity in the execution of TED Talks India, Nayi Soch, and Amazon Prime’s reality series Hear Me Love Me.