Nidhi Yasha is a renowned costume designer of the Indian film industry. She has worked extensively on the genre of history in both the television as well as the Film industry. Nidhi was born on 28th, April 1983 in the city of Patna, Bihar. She did her schooling from St Joseph’s Convent school, Patna and then moved to Delhi to complete her graduation from NIFT, Delhi. Initially, her career started with the brand Wadhavan Lifestyle which is a retail brand. She worked in the men’s section of the company. It was around 2008, but soon her life changed as she worked on the most brilliant mythological television shows of her time.
The period show Ramleela-
ke saath in 2009 was one of her first shows. She also worked on Devon Ke Dev Mahadev on & TV,
on NDTV Imagine, Shobha somnath ki on Zee TV, Navya on Star Plus, Anhoniyo ka Andhera, Buddha, Durga, Jodha-Akbar on Zee TV, and Mahabharat on Star Plus. Technically, she worked in the top-most mythological shows on all favourite Hindi channels. It was a great achievement for her. History was always a matter more than interest for her.
She learned about period textiles through more than four hundred books before designing the costumes for the Mahabharat show. The talented designer has worked in magnum opus films like Haunted, Jal, 1920 Evil Returns, Dangerous Ishq, Maximum, Zilla Ghaziabad, and policegiri to name a few. She also won the Indian Telly Awards for the show Shobha Somnath ki on Zee TV and few other telly awards for her superb taste in historical costumes. She received the Indian telly jury award. Nidhi worked with the production house called Swastik pictures, as it is one of the best production houses to produce mythological projects on Indian television.
Nidhi gave lectures on the topic of Indian costume design at the University of Hawai in the year 2013. She also put up an exhibition in East-West center gallery showcasing the period costume collection by her. The diva is the owner of Nidhi Yasha Pret Couture and the NY Studio with the single aim of converting Rural Indian crafts into urban luxury. She worked with different ethical labels, specialized in Indian costumes ranging from different periods and different backgrounds. Her work is pure art as it involves extensive research and skillful execution to get the best output. She is too deep into the Indian culture and history and wants to propagate it through the medium of visual communication.