Filmfare awards are a set of awards given to artists in the movie industry who have done exceedingly great work in films. The awards are a way of appreciating artists and boosting their morale so that they feel recognized and respected. The awards were introduced by the Filmfare magazine of The Times Group in the year 1954. It was the same year when the National Film Awards was introduced by the government bodies of India. The Filmfare awards, when released was called ‘The Clares’ or ‘Clares award’, named after the editor of The Times of India, Clare Mendonca.
The Filmfare awards are not only decided by the appointed jury members but also by the public who vote unanimously through a telephonic voting system. This dynamic adds to the authenticity of awards and makes them the most popular awards in India. After getting great success in the Northern region of India, the group behind the awards decided to spread its tentacles in the Southern India part too as more and more interesting films were being made far south. And thus came Filmfare South into the picture. Filmfare South is also owned by the Filmfare magazine of The Times Group. The awards are there to felicitate artists for producing great work in the field of movies. The awards were first introduced in 1964 where the awards had included films from all over the South.
The 63rd edition took place on 18 June 2016 at Hyderabad, Telangana. The show was hosted by the very popular duo Chinmayi and Rahul. Many great films and artists were felicitated. The ‘Best Picture’ title included films like Pathemari (Malayalam), Rangi Taranga (Kannada), Baahubali: The Beginning (Telugu), Kaaka Muttai (Tamil). The film that received the most number of awards (7) is Ennu Ninte Moideen (Malayalam). The title of ‘Best Actor’ was won by Puneeth Rajkumar (Kannada), Mammootty (Malayalam), Vikram (Tamil), and Mahesh Babu (Telugu). All in all the 63rd edition of the Filmfare award was a huge success.