Athirshta Lakshmi is a women based reality game show which came on the channel Zee Tamil. The series is a Tamil language one which came on between every Monday and Friday between the half hour slot of 8:30 PM and 9 PM. It premiered on Indian television screens in the year of 2015. The program got focussed entirely on women and aimed at celebrating the beauty and magnificence of womanhood. The contestants, who are all women, get invited to play fun games and win different prizes. It featured a variety of different games and interesting conversations which keep the viewers engrossed. It used to be among one of the channel’s most famous series and garnered excellent ratings. It got loved by critics as well as viewers across age groups. It soon becomes one of the most-watched series to get features on the channel.
Athirshta Lakshmi’s format got designed keeping the entertainment value in mind. The tasks and games involved are also simple yet fun and hence provide wholesome family entertainment. All the activities are fun-filled and ensure that the viewers got kept engaged throughout the entire thing. It celebrates every aspect of being a woman in all its pristine glory. The participants on this unique show took away with them some beautiful memories. These are moments which shall stay with them forever, and they shall always cherish. The tasks given to them involve a variety of physical endurance challenges, along with common sense, basic intelligence and of course, good old-fashioned luck. With each successful challenge, they get to collect more and more prizes.
A lot of items, for women were shown which were useful and interesting such as makeup items and the like. Zee Tamil is a regional language entertainment channel which is part of the many channels to get offered by the Zee Network. The network got owned by the body of Zee Entertainment Enterprises. The channel broadcast popular entertainment programs across a variety of genres and presents both original content as well as popularly dubbed series. It gets telecast across various states in India as well as in other countries as well. It can get found in a lot of major South Asian countries and even on other continents. It reaches audiences located in different parts of Europe, the Middle Eastern countries, Africa, Eastern Asia, Australia and even Northern America. The entertainment arm of the business forms an integral part of the Essel Group.