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Kollywood Needs To Buck Up

Tuesday, April 2nd, 2024
Kollywood Needs To Buck Up

The first quarter of 2024 is over. However, for Kollywood, the journey has just begun.

As Bollywood and Tollywood are competing for the top honors with Mollywood, Kollywood is struggling to even save its reputation. After an okayish 2023, the first three months of 2024 have been nothing less than a nightmare.

This was the first year when neither Vijay nor Ajith Kumar Ajith Kumar is a prominent Tamil film actor, model >> Read More... would be seeing their films released during the Pongal. Yet, Dhanush and Sivakarthikeyan made up for it with ‘ Captain Miller Click to look into! >> Read More... ’ and ‘ Ayalaan Click to look into! >> Read More... ’ respectively. Sadly, they are the only commercial successes Tamil cinema can be proud about in 2024.

The rest of the movies could not even cross 10 crores at the box office, forget being a commercial success overall. Even a cameo from Rajinikanth couldn’t save ‘Lal Salaam’ from sinking at the box office. Jayam Ravi’s ‘Siren’ also proved to be commercially unsuccessful. Adding salt to the wounds was the success of Malayalam films in the Tamil circuit, which earned more money than even the regular Tamil releases.

Only ‘Mission: Chapter 1’, ‘Singapore Saloon’, and ‘ Lover Click to look into! >> Read More... ’ managed to atleast recover their budgets, and earn decent figures at the box office. Since no major budget movie will release until mid June [when the Lok Sabha elections would be over], Kollywood must find an immediate solution, or else the situation will only get worse.

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