Prior to 6 days of its release the makers had come up with a totally new way of promoting the movie. On a recent tweet
Emraan Hashmi
and Nargis Fakhiri had said to their fans that they could also be a part of the film through a unique campaign called #AzharAntham.
Anyone who wants to join it will have to send their clips or pictures in cricket gear to the team and they can be a part of the campaign #AzharAnthem.
The first schedule of the movie was completed in October last year and it had featured all renowned cricket Stadiums from UK namely the Lords, The Oval, Canterbury, Derby and Edgbaston. The movie is based on the life of a cricketer named
Mohammad Azharuddin
and the movie will also feature
Lara Dutta
,
Gautam Gulati
and
Prachi Desai
. This film will hit theatres on May 13.