Asif Khan is a London based architect. He is popular for his “MegaFaces”. Khan is the first ever architect to bag the 2014 Cannes Lion ‘Grand Prix’ award. He bagged this award for his pavilion that he designed at the famous Sochi Winter Olympics games. His work ‘MegaFaces’ is a giant structure formed by eleven thousand actuators, designed for a Russian telecom operator called “Megafon.” This structure has a specialty. It could transform in three dimensions to recreate the faces of the visitors at that place. ‘MegaFaces’ is the world’s fifth three-dimensional actuated LED screen that acts like one pixel and is controlled to change color or extend up to two meters to form a part of the 3-D shape. Khan confesses that he had made use of Swarovski crystals to recreate an ice-halo effect mostly seen in northern climates.
Khan often is recognized as a man with creative ideas that is a mixture of architecture and current technology. He is also the designer in residence for the Design Museum. His pavilion for the Coca-Cola in London 2012 Olympics was also a huge success. Khan also had been shortlisted for ‘Olympicopolis’ at Stratford’s Queen Elizabeth Olympic Park. This British-born architect’s latest work is about popular culture. This work was inspired from the pin screen of old and the appeal of digital portraiture that has been transformed into a piece of architecture. Khan says that this endeavor of digital platform is a way to express emotion, at the scale of architecture. He is trying very hard to turn the everyday moment into something that is epic and distinct.