He graduated from the University of Mumbai, where he completed his Bachelor’s in Commerce. He did his Post-Graduate Diploma in Business Analytics from MET. He did his PGPX – Post-Graduate Diploma in Management for Executives from the University of California, Los Angeles Anderson – School of Management. He worked as Account Executive at Ogilvy, and Program Manager at Microland Ltd. At McCann Worldgroup, he was a Senior Account Executive. He moved toward the position of Vice President of Marketing & Distribution at ABP Network. He was the Vice President -Marketing at Reliance Broadcast Network. At Star TV Network he worked as Senior Vice President - Network Marketing and then Senior Vice President - Business Head. He joined ZEE5 as Head - of AVOD, News & Stories. He was then Head of Marketing and Revenue at Applause Entertainment. He joined Lintas C:EX as President.
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