Apoorva Mehandiratta

Apoorva Mehandiratta is a renowned Marketing specialist in the field of Media and Mass communication. She completed her Bachelor of Business Administration (B.B.A.) from Maharaja Surajmal Institute of Technology in the year 2012. She pursued her master’s degree in business administration (M.B.A), Brand Communication and advertising from Symbiosis Institute of Media and Communication, Pune in the year 2015. She pursued ‘Strategic Media Management’ from MICA, The School of Ideas in the year 2019. She interned with Rajshri Entertainment in the year 2014 as a Marketer. 

She has worked with many reputable TV channels and production companies. To name a few, she has worked with Channel V as a Marketing Executive, Star Gold for Hindi Movies Cluster, handling marketing for a bouquet of channels that includes Star Gold, Star Gold HD, Movies Ok & Star Utsav Movies as a Senior Marketing Executive. She worked as a Marketing Manager for Viacom18 Studios, where she led Brand & Media Alliances.

She has also been the Head of Marketing at ALTBalaji, where she looked after the campaigns of the shows on the platforms and led the Brand. She is working as a Marketing Director at ZEE5. She is an experienced marketer with diverse expertise in marketing strategy, media partnerships, and project management in the media and entertainment industry. Apart from this, she has also been proficient at building campaigns by identifying key consumer insights and developing campaigns around them.