Joanesca Machado

At Loco, Joanesca Machado is an AVP in charge of brand marketing and communications. She did Bachelors of commerce at the University of Mumbai. She has previously worked for Red Chillies Entertainment, Pocket Aces, SpotOn Film Consultants, and the Anil Kapoor Film Company. She is a skilled new media marketing specialist with experience in the Indian entertainment sector. She has a track record of forming reliable alliances and overseeing projects from inception to conclusion. She is motivated by the opportunities that arise when combining technological advancements with imaginative intuition, vision, and predictive analytics in the present corporate environment. She was in charge of Pocket Aces' brand and content marketing team.

She oversaw the marketing and creative communication strategy, partnerships, media planning, and buying for all company verticals under Pocket Aces. She oversees Dice Media and Loco's social strategy and expansion. She has worked together to establish the go-to-market strategy with the Product, Business Operation, Sales, and Performance Marketing teams. She optimized performance marketing campaigns. Through content integrations, sponsored events, city tours, and on-the-ground activations, she used to generate earned media through brilliant relationships across television, print, radio, and the film industry.

She used to develop a phase-by-phase campaign strategy and oversee marketing communications for all of the production company's films that were launched. She used to oversee the media procurement and planning for conventional marketing channels like television, print, radio, movies, and out-of-home. She has conducted comparative analysis and competition. She has collaborated with independent producers and worked on Bollywood, Tamil, Telugu, and Punjabi film projects and independent films that have been screened at international film festivals as a film marketing consultant.