Sangeetha Aiyer

Sangeetha Aiyer was considered as Director of Promotions at Sony Music India (SMI). Aiyer oversees SMI's promotion strategy and operations across all media platforms. She is amplifying SMI's content and performers across international, Bollywood, pop, and North repertoires and improving promotion platforms, grassroots projects, and collaborations. Rajat Kakar, managing director of Sony Music India, is the person to whom she always reports directly. Rajat Kakar, Managing Director of Sony Music India, said, "We are thrilled to have Sangeetha join us as we continue to build a future-ready company with best-in-class marketing promotions for releases from our extensive roster of Artists and Soundtracks." Sangeetha will be a huge benefit to Sony Music as we develop new strategies for our artists and business partners to interact with fans throughout the nation.

She has a profound awareness of India's evolving media ecosystem. Sangeetha Aiyer continued, "I feel incredibly fortunate and pleased to be joining such a prestigious team and artist-centric firm. The Indian music industry is entering a new era thanks to Sony Music's leadership, which is fostering deeper engagements across the nation in a variety of genres and languages and providing artists, partners, and fans with exciting material. She is eager to collaborate with media outlets and partners, as well as artists and innovators, to expand the music industry. Aiyer has worked with prestigious companies including, NBCUniversal, A+E Networks, Network 18, Times Network, Star TV, and Reliance Media Network throughout a career spanning close to two decades. He brings to the position a wealth of experience in broadcast, cinema, radio, retail, and advertising.

Aiyer's final position was Head of Marketing at NBCUniversal India, where she was in charge of marketing, digital, and promotions for Universal Pictures' Indian theatrical releases in 2020. Before joining NBCUniversal, she oversaw marketing for the Network18 digital business from 2019 to 2020. She was in charge of leading brand and marketing initiatives for the organization's First Post, Money Control, CNBCTV18.com, News18 English, and News18 Vernacular are examples of digital outlets. Sangeetha is among the most quick-thinking and astute decision-makers. As a brand marketing expert, she consistently developed workable ideas and delivered them with panache and accuracy. She distinguishes herself from others and makes doing business with her a pleasure thanks to her tremendous energy, flair, sense of humor, and attention to detail. She has been a valuable resource.