Yake Manage Ishta falls under the glorious category of musical shows. A musical show is one where the channel broadcast musical videos of songs whose copyright they have procured. There are many such successful channels such as 9xm, MTV, Bindass, etc to name a few. Sony Mix is also one such channel dedicated to the art of music and many more such popular channels stream only music. These channels occupy themselves with only musical shows throughout their broadcasting time. Their business model segregates popular musical shows into eras of music or genres of music or music from a particular type of artist. They do this in a bid to attract viewers of every kind. But Yake Nanage Ishta is a rare musical show that is very unique in its format as it isn’t only a musical show but a talk show as well.
The show combines the best feature from both genres of shows. The format of the show follows a host who headlines the show. The host every day invites a particular celebrity from the film industry and then airs only their songs on the channel. The celebrities are then asked to share some insights into the making of these songs as well as some memories of producing them. This mix provides the viewers with not only their favorite songs but also gives them stories, anecdotes behind making these songs, giving the viewers a rare experience. This rare quality of this show makes it quite popular in Kannada.
The show airs on the channel Raj Musix Kannada which is a 24-hour broadcasting music channel that airs only songs from the Kannada movie and music industry. It went on air in 2009 and instantly grabbed its viewer’s attention thus resulting in its high ratings. The show Yake Nanage Ishta has a good rating too because of its unique lineup of shows.     Â
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