Swati Shah has been a part of the Indian Entertainment Industry for a decade. She has been casted in many television series and won quite a few awards for the characters she played. For instance, In 2007 Zee Rishtay Awards, Swati was awarded with the title of favorite Saas; In 2011 Star Parivaar Awards, she was again awarded with the title of favorite Jethani.

There is a list of TV serials she has been a part of, one of the most popular serial, Saath Nibhaana Saathiya (3 May 2010 – Present), aired on star plus, she plays the role of mother-in-law of one of the lead character, Rashi. Her character in the serial is sweet and nice; she always forgives whenever someone makes mistakes and always likes to teach them a lesson by talking to them and telling them about their mistakes.

Swati has been a part of other hit TV series, such as Baa Bahoo Aur Baby (August 5, 2005-February 21, 2010), aired on Star Plus, and Teen Bahuraaniyaan (March 26, 2007-January 9, 2009), aired on Zee TV.
She is almost the same in person, as the characters she portraits, that is one of the reasons why she is liked by her viewers so much, as to them her acting looks natural. She also plans on staying in the industry and play different roles in different serials as she believes that the TV Industry is where she belongs.