Only a decade ago, Sethumadhavan Napan shifted his career toward the media and entertainment space after working quite actively with many entities in diverse sectors such as FMCG, retail, education, etc. After quitting his corporate career, Sethumadhavan entered into movie journalism, marketing, and distribution of movies and is now a producer of his rights. Sethumadhavan claims to be a cinephile, as nothing can keep him higher than films. He is a proud founder of Mad About Moviez, an online platform that lays stress on indie and regional cinema. He is also the COO of DAR Motion Pictures; he is also the producer for the Marathi film
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. At Mad About Moviez, he acted as a front end in building the platform; Sethumadhavan is handling multiple projects, including cinemas in regional languages and OTT streams.
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