Aabha Sachdev

Aabha Sachdev is the corporate head of Brand Marketing at Sony Pictures Networks India. She completed her Bachelor in Commerce at Symbiosis College, Pune, her MBA from Savitribai Phule Pune University, and Digital Marketing from Columbia Business School. Aabha is a specialist with more than 15 years of experience in the media sector. She has experience creating and carrying out marketing, public relations, and brand association strategies for the television and Bollywood film industries. The strengths that have made her career successful are communication development, strategy, leadership, planning, awareness of customer demands, media planning, content marketing, and digital media knowledge.

Aabha headed the brand marketing team of Sony Pictures and worked as vice head president of Sony Pictures. She has experience working in AVP marketing for MSM Motion pictures. Aabha also worked for the Walt Disney Company as an International Marketing Head of Disney UTV Studios. She provided frequent strategic contributions to the Disney Media Distribution team for projected sales and other marketing assistance. She was also in charge of the studio’s official YouTube account. Aabha was primarily responsible for creating new income streams and marketing techniques for non-film material, such as behind-the-scenes videos, YouTube apps, and live webcasts from the set. Aabha was the marketing manager for Star India Private Limited. Here she managed and initiated marketing tie-ups, sponsor management, and partnership.