JJ Valaya is a famous fashion designer and couturier, from
, India, born on 8 October 1967, Jodhpur, Rajasthan. His original name was Jagsharanjit Singh Ahluwalia that is changed to JJ Valaya because of work label as Valaya. He is also known as the "Monarch of Indian Fashion" because of his distinctive fashion trends and exclusive designs including splendid hand-made embroideries and unique attires with a pinch of contemporary taste making sensibly unique.
Valaya completed schooling from different cities in India, as he was born into a family of army personnel. He carried his passion for being an artistic designer since his schooling days and stretched till he achieved a logo of Fashion Monarch. He completed his graduation in the field of commerce from Chandigarh College. Later, he joined the prestigious National Institute of Fashion Technology (NIFT), New Delhi, where he was entitled as Most Innovative user of Fabric and won The Alexa Award and the Thapar Dupont Medal, and carried the work of Chartered accountant for some while till his desires of being a fashion designer got wings. He got trained himself under Rohit Khosla, and initially worked alone and landed up as the first Indian designer that showcased his work with International designer Todd Oldham.
In 1992, Valaya along with his brother TJ Singh laid the foundation of luxury fashion House named "Valaya". Their creative vision and creative thoughts have been the key factors for their organizational growth and the opening of a luxury house. By 2003, he achieved merchandising under various brands labeled as JJ Valaya, Studio Valaya, and Valaya Home-Life. The brand today quotes- Couture, Ready-to-wear, The Free Spirit Foundation (FSF), Home and a CSR prerogative. He has beautifully earned great success and recognitions in the field of fashion Globally by winning many awards on an international front.
Valaya house is the most trusted brand in today's time and besides fashion designs, it also caters to various luxury products like haute couture and footwear, furniture, tapestries, home fabrics, etc. Valaya's brand house is headquartered at Delhi sprawling over an area of forty thousand square feet in Delhi with 250 craftsmen , embroiderers working entirely for him. They smoothly infuses garments with exotic styles, vibrant and beautiful colors, classy silhouettes and authentic hand made embroidery which adds a tag of ‘timeless’ quality to his clothes .His several fashion shows are also conducted ly in various places like
, Paris, Dubai, Hong Kong, Singapore and including India too. Valaya also made a film debut by acting in Bollywood movie "Yaadien".