Anushree is a prominent fashion designer of India known for her simplicity of designing background. She completed her MBA from Cardiff University and joined Hyderabad based Lifestyle magazine called ‘You and I’, as a fashion stylist and editor. This was the moment when she realized her true calling existed in the fashion industry.
Anushreemaneuvered her newly discovered fashion talent towards creating her own signature style attire. With a vision of a strong fashion sense and amazing management abilities, she launched her label in 2010. Reddy being a self-taught designer found her high profile takers in Hyderabad for her creations. It did not take her long to create her name in the city. She also grabbed a chance of representing her skills on a National level for the first time in one of the most prominent shows of India, Lakme Fashion Week Summer Resort 2013.
Reddy has a paragon of talent when it comes to her designing ethnic wear like Sarees and lehenga. Not to mention the designs already appear in all bride-to-be’s wish list. Her distinct sense of creations offers fresh and young looks along with the soft and tender blend of the pleasing color palette. She is inspired by the vintage styles, floral pattern combined with Zardozi embroidery from Hyderabad.
Her assemblage of tulle and lace glorify with the adorned detailing. Reddy’s idea of fashion is so glamorous yet so subtle, full of drama n yet so artful. Anushree has taken the fashion industry with a storm with her feminine collections and enhanced looks for many beautiful cinema celebrities like
, TaapseePannu and many more. Her outfits are not only available in India but at international stores as well.
The label is present in Delhi, Mumbai, Hyderabad, Ahmedabad, Kolkata, Chennai, Bangalore, and Pune; the international stores are at Aashni and Co. and Bibi in London and Jiva Couture in Canada. Not many know this, apart from being a mother to two, Reddy is also a National level player of Badminton and enjoys it on and off she gets a chance to play. She was brought up in the city of Hyderabad and her family belonged to a business background.
She is married into a political family. But neither of them have any part to play in her startup and she has independently taken responsibility of handling the label. The secret to the success of her collections is having the vision of a young bride. The relatable views help her to imprint the dresses that can capture the eyes of customers at first sight. She has a certain routine that she follows regularly to bring out the most and best of her work each day.
Another Version of the Bio...
Anushree Reddy, who is known as
, is a self- made designer who pursued fashion designing as her career after completing her MBA from Cardiff University. For initial experience, she worked at Hyderabad based Lifestyle Magazine called “You & I” as fashion stylist and editor. After doing this job at lifestyle magazine, she was sure that the fashion industry is the only place where she belongs. Inspired by her creativity in clothes, she made her first debut ramp at the Lakme Fashion Week, 2013.
Later, she specialized in ethnic wear, and her design philosophy lies in elaborating the silhouettes brewed with subtle prints, embellishments, and passion in detailed work. Anu mainly designed wedding lehengas and sarees, which every bride wants to wear with a pleasant color palette. She developed her signature style by vintage style, floral prints and combined them with beautiful zardozi embroidery from Hyderabad.
Her collection is famous for its vivacious colors, glamour, drama, uber- glam, and haute couture. Her collection is very famous in many states like Delhi, Kolkata, Gujarat, Pune, Mumbai and Bangalore, and many more. Moreover, she designs the outfits of many Tollywood and Bollywood stars. In abroad, her collection is sold by many stores like Bibi in London, Jiva Coutures in Canada.