Rajiv Bakshi

Rajiv Bakshi is a Harvard Business School graduate. P&L and Operations Management, Revenue Strategy, Content Creation, Sales Planning, Brand Marketing, Project Management, and Product Development are among his many skills. He has led corporate development and turnarounds, digitization, and expansions in the Broadcast Media, OTT sector, Smartphones, and Consumer Durables/Electronics industries with Functional Leadership. He is currently the COO-Revenue of Zee Entertainment, which has a portfolio of over 50 linear channels in 11 languages,and ZEE5, India's most popular OTT streaming platform. He contributes to the company's revenue objectives across all linear TV and digital/ZEE5 media. He was formerly the CEO of Reliance Entertainment's Big Synergy, one of India's most prestigious content creation and production firms, with a track record of producing over 5,000 hours of groundbreaking original programming for TV and OTT platforms.

Partnering with SVOD/AVOD OTT platforms and National/Regional language TV networks, he developed a multi-platform, multi-geography, and multi-lingual success. He previously helped Discovery Networks' India and South Asia turnaround with his GM/Team. He constructed the company's whole 11-channel portfolio, earned unchallenged 10-year leadership for Discovery Channel, founded the lifestyle TV category with TLC, launched the company's kids' division - Discovery Kids, and pioneered the HD TV genre in India during his 13 years at Discovery. He also planned Discovery's localization, which resulted in a 100+ million weekly viewership and a tenfold increase in income.

Before joining Reliance, he was the CMO of Intex Technologies, a USD 1 billion indigenous Indian disruptor in Smartphones and Consumer Durables, focusing on the 500+ million mass consumer market. He envisioned a Go-To-Market strategy that targeted "a unit sale per second" across product verticals such as mobile phones, televisions, air conditioners, washing machines, and accessories. On Marcom, he previously consulted CXOs in FMCG, Auto, Internet, Financial Services, and Telecom. Through my coaching work with a children's NGO and fostering grassroots entrepreneurs, he aspires to change lives.