Sudipto Ganguly

Sudipto Ganguly is a creative director who formerly worked for NDTV. He had worked for nine years in NDTV as OAP Designer. After that in 2009, he joined NDTV Goodtimes where he worked on conceptualizing, designing, and creating promos and show packaging for a variety of lifestyle programs in various genres such as food, travel, fashion, lifestyle, and documentaries.

In January 2011, he joined Times Network as Head-Creative and Design director. His job entailed supervising a team of 20-25 specialists, including senior producers, producers, copywriters, broadcast designers, editors, and sound designers, to create the greatest On-Air Promotions, show names and packaging, channel look, set design, and fabrication. As Creative Director, his primary responsibilities have included overseeing all of the channel's creativity, including broadcast and print campaigns, overall team administration, and supervising all operations within the team, as well as those related to the channel's creative.

In 2012, Ganguly again joined the team of NDTV as Creative Head. In 2 months, he had to deliver high-quality ads and promotions for all of the channel's content. He also had to work with the Promos and Titles team to ensure that the promos were updated to reflect the unique shows and formats, as well as new package components such as, sets, graphics, and elements that made for an excellent on-air presentation. He needed to establish a 360-degree presence through multi-platform reach, with consistent synergy with the Web, NDTV Social, and Digital.

Ganguly had been hired by various organizations to work as the Creative Head due to his excellence in work. TATA SKY Ltd. hired him with the goal of increasing subscriptions and increasing income for Tata Sky. To accomplish so, he assembled a 40-member OAP/Creative (on-air promotions) team for Tata Sky, which produces 60-90 promos and more than 200 Web static advertisements per month. This resulted in a significant increase in Tata Sky subscriptions. Internally, the team was entrusted with the management of $6 million in revenue. With an extra 5 Cr of business, a second tenure was awarded. Promos, AVs, emailers, online banners, s&s banners, and osd banners are among the creatives. He had also worked for ‘Republic TV’ and ‘ZEE5’.

From September 2020, Ganguly had been associated with FOX Sports as the Creative Director. For Fox Sports Asia, he led a team of creative experts to design campaigns, and ads. These ads are for world-wide sporting events such as tennis, motorsports, golf, football, and the Ultimate Fighting Championship (UFC). On-air promotions, show openers, production assets, and digital assets are among the creatives.