Moi Virundhu is a 2021 Tamil language TV series aired on Zee Tamil. It was released on April 13th, 2021, as a special event organized by Zee Tamil actors who traveled to a rural village. The show's hosts Vijay and Kathir welcomed two celebrity teams called Tanjhai Thangam and Orthanattu Singham. The premise involved these star-studded groups competing in a Moi Virundhu" contest - which required them to prepare a feast for villagers and collect donations or offer money (Moi) from them. This unique event promoted social interaction between urban celebrities and rural communities. It encouraged charitable contributions to help the needy while introducing a competitive, game-based element for audience engagement.
By organizing this donation drive and community meal event, the Zee Tamil stars aimed to entertain viewers while driving a meaningful social cause. The team collecting the highest Moi amount would be declared the winner. However, the true victory would be spreading joy and raising funds for underprivileged groups - all while adhering to safety norms. The celebrity factor added attraction to the show. Moi Virundhu was involved in bridging urban-rural divides, fuelling charity, and bringing people closer through food.
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