Mission Ek Crore was a reality game show launched on Indian entertainment channel Sahara One following on the footsteps of the hugely popular show “Kaun Banega Crorepati” of Star Plus. The show was launched in the year 2004 and continued for fairly long time. Famous Bollywood superstar Sanjay Dutt hosted this TV show and made his debut on Indian Television through “Mission Ek Crore”.
It was considered one of the boldest reality game show of Indian Television. "It is a challenging experience to be part of a show which actually instigates the participant to spend more to win rather than just have intelectual capital.It is a brilliant opportunity to be a part of the dynamic and growing Sahara One Television as well as such an interesting and interactive show like Mission Ek Crore for the first time on Television,” quoted Sanjay Dutt excitedly in an exclusive interview during the promotionals of “Mission Ek Crore”. “Mission Ek Crore” was conceptualized by the creative team of Sahara One channel and was produced by the production house Fermantle Media, India.
This was one of those unique shows where there used to be four participants and each of them were asked to go on a shopping spree to spend 1 Crore rupees under specific categories and terms and conditions. The participant who spent the most would win. This was perhaps the only show where the winner was chosen based on his or her spending drift. Mission Ek Crore is a dream come true game show for people who want to fulfill all their dreams and desires. This is for the first time ever that one can win by spending more and more money. Sanjay Dutt with his versatility is the best partner for our show, was quoted by Purnendu Bose, COO of Sahara One." “Mission Ek Crore” garnered much interest among the audiences but was not able to get TRPs’ as expected.