Rohini Bhandari

Rohini Bhandari is a dynamic marketing and business development professional of Indian origin. She has an extensive experience in the entertainment industry. She currently serves as the Head of Marketing and Business Development at Luv Films, a production company based in Mumbai, Maharashtra, India. Rohini completed her Bachelor of Mass Media degree in Advertising at K C College in Mumbai, Maharashtra, India. Rohini's career in the entertainment industry began as a Principal Correspondent at Businessofcinema.com, where she conducted several insightful interviews with leading CEOs of film studios, music companies, exhibition companies, home video companies, film producers, directors, and actors. After her stint in journalism, Rohini worked as a Manager of Marketing at Reliance BIG Pictures, where she strategized and executed marketing plans for over 35 movies in Hindi, English, and regional languages.

She also developed PR and communication plans for the company's special projects, including the Mumbai Film Festival (MAMI) and those of Reliance Home Video and Reliance Animation. Following her tenure at Reliance BIG Pictures, Rohini worked as a Director of Entertainment at LINE, where she helmed partnerships, marketing, and strategy in the entertainment industry to boost app downloads and active users. She then worked as a Consultant of Marketing at Click Digital Studios India Pvt. Ltd., where she created high-level awareness for YouTube channels Shudh Desi Endings, Shudh Desi Gaane, and Shudh Desi Raps. She has worked in the marketing for movies I, Me aur Main (2013), Tu Jhoothi Main Makkaar (2023), David (2013), Life Sahi Hai (2016), and Malang (2020) among others.